Country singer/songwriter, Jordan Moore has released his latest single last month entitled “Up North” along with an acoustic video full of vim, raw talent and determination. The true grit of this new-age anthem showcases lyrics with a deep appreciation for hard work and encompasses all things country. "This song is just about how I was raised. Honestly, I started writing this song and it came to me so fast, because it's my truth. To get to where you're going, you got to know where you come from," Jordan has stated.
Indeed, the descriptive lyrics take Moore's growing legion of fans straight back to his days growing up in Michigan, working hard and getting his hands dirty. The lyrics instantly take Jordan back to high school when he was working and picking bales of hay and going to bonfire parties. Moore figures that there is just a different type of grit and grind and way of life up there. And then on top of that, there is the cold and the snow, but there are no excuses. You still got to get that job done.
It's this Midwestern work ethic that certainly can be heard within the gritty delivery of "Up North," the first of many new songs Moore has written and now is readying to put out for his fans. "This song is for the farmers or steelworkers or automotive industry workers, or anybody who doesn't just work a normal job. Up north, those are the people who still got to get up at 4 a.m. just to clear their driveway to get to work. There are no snow days. They don't give you snow days in Michigan," Moore has commented.
Jordan Moore also proves that he may not be from the south, but he still has the qualifications needed to fit the mold. Now with the release "Up North," Moore believes the song just might showcase him at his most authentic. Moore’s country-rooted vocals and genuine passion for his music and artistry are displayed throughout the single. It's this work ethic that Moore certainly has too, even as he continues his journey to Country music stardom, Moore remains committed to keeping his job as a sales manager at a Nashville-area car dealership.
Once you have seen and heard Jordan Moore, you won't soon forget him. The car salesman, bodybuilder, country music hopeful has a way about him that makes one believe he can and WILL do it all. It's definitely been a whirlwind for Jordan who is constantly working, writing and trying to get into the studio as much as he can. It's this personal and professional mantra that certainly allowed him to stand out in a way when he made the roughly 561-mile trek from Lowell, Michigan to Nashville, Tennessee back in May of 2015 in the hopes of becoming Country music's next big star, while never forgetting where he came from.
This story begins in the little town of Lowell, Michigan, where Jordan, the youngest of five children spent his days playing outside and singing in the church. When he wasn’t doing that, he was painting pictures and drawing characters he would dream up. For as long as Moore can remember, his dad always seemed to have a guitar in his hand, and Jordan dreamed of a day he could follow his own music dreams.
Moore’s father infused the love of music into all of his kids, encouraging them to let music play some sort of role in their life. Heck, many a Saturday afternoon was spent driving Moore himself to the local retirement home to entertain the senior citizens hungry for some sensory overload. In high school, Moore would put his music on the back burner for a bit, eventually finding his way on the football team, resulting in a full ride scholarship to Ferris State University.
In his senior year of college, Jordan started the rock band, Sargent Avenue, with his brother-in-law and a couple of friends. Sargent Avenue started performing around the state and while the band were never officially signed to a label, they did travel across the country and around the world, and quickly established a hungry fan base eager to follow them wherever they would go. It was there with that band that Jordan believes he really found his voice. As the lead vocalist, he really needed to learn how to sing and he found the music they were playing was really on the edge of his range on the high side and he was constantly losing his voice.
But that wasn’t the only thing Moore was losing as Jordan feels that was when his world started crumbling.
First, Sargent Avenue broke up in 2012 and Moore was forced to get a full time job at a production company to help support his new wife and growing family. In 2015, Moore and his family made the difficult decision to put their small town in the rear view mirror and head to Nashville for a bright new start, but music was not part of the plan. With an automotive business management degree in his hand, Moore quickly got a job as a manager at a local car dealership in Nashville, where he watched so many guys who looked like him and sounded like him enjoying a nice little career writing music and making a living from it. But Moore hadn’t written a song in forever and it didn’t even feel like it could be in the cards for him anymore.
His job proved to be quite successful and offered his family needed financial stability, however, the stress and hours of the demanding position began to take a toll on his personal life. Moore ended up getting divorced. With 70 hour work weeks Moore could not be the spouse or parent he needed to be. But breaking up? It just wasn’t a scenario Jordan ever saw for himself as he grew up in the church and he considered himself one of the most loyal people you could ever meet. The small town kid who once had the big time dreams was depressed, sad and shocked over the realization that he was losing everything he once loved. But there was one thing he never lost, his love for music.
After reconciling with his wife and rebuilding their life together, Moore contacted longtime friend and former Sargent Avenue bandmate Noah Henson. Noah invited me over to his house to write, but Jordan had no idea where to start. When Moore started telling Noah what had happened with his marriage, Moore came up with the title ‘Hard at Quittin’. As Moore has stated, "Quitting is not in my DNA. It never has been. I may fail but I will never, ever quit.” Moore then took the turmoil of the past few years and put it into the lyrics of his debut single “Hard at Quittin” released in 2020.
At the same time Moore decided to take a new position as a manager of a car dealership in Franklin, Tennessee and that’s when his destiny started walking through the door. All of a sudden, music giants such as Michael Knox and Tim Nichols were coincidentally coming in to buy cars from Moore, but walking out with the demo of “Hard at Quittin’” and a belief that they had just met possibly one of Nashville’s hottest and brightest new stars.
For Jordan Moore It's about chasing dreams and working hard work in order to make a living. That's the work ethic that was instilled in him and it's what his current release of "Up North" is all about. The story of Jordan Moore is a story of second chances, crazy coincidences, obstinate determination and divine intervention.
It’s a story of a guy who could have given up a thousand times. It’s a story of a man whose life has always been somehow divinely directed by God above. “But the fact is that I constantly feel God in my life, directing me to make a return to music. And frankly, I’ve always listened to Him…and I’m not going to stop now," the determined Jordan Moore confesses.